Shula's 347 Grill to Open at the Sheraton Roanoke Hotel & Conference Center

Nov 23, 2010



For Further Info contact:                                                             

Rachel Spencer 540-204-4032

Greg Hargrave 540-563-9300

Katie Camper Porter 540-561-7926




Famed Coach Don Shula partners with Stonebridge Hospitality


Roanoke, VA. – Nov. 23, 2010 – NFL Hall of Fame coach Don Shula will open his newest restaurant, Shula’s 347 Grill, at the Sheraton Roanoke Hotel & Conference Center.  The restaurant will open to diners in mid-December with a grand opening celebration expected in early 2011.


Navin C. Dimond, President  & CEO of Stonebridge Companies adds the hotel has been looking forward to the restaurant’s opening, following a recent $18 million renovation.  “The Sheraton Roanoke Hotel & Conference Center recently underwent a stunning transformation and adding Shula’s 347 Grill reinforces our commitment to affordable quality, for both our guests and the Roanoke community.  We look forward to welcoming business, social, and family patrons through Shula’s doors for a delicious, casual steakhouse experience.”


Named in honor of Don Shula’s 347 career victories, Shula's 347 Grill follows a long line of successful restaurants founded on the tradition of Shula's Steak Houses. Shula's 347 Grill features gourmet salads, fresh specialty fish, burgers, sandwiches as well as the best beef money can buy The SHULA CUT® steaks. The atmosphere of the restaurant is casual, hip, and full of energy, characterized by a high-impact bar, and multiple high-end flat panel screened televisions.   Prices are mid-range, allowing for an affordable lunch and dinner experience for anyone


Roanoke is a community that embraces the restaurant experience,” says Greg Hargrave, General Manager of The Sheraton Roanoke Hotel & Conference Center.   “In working with Shula’s 347 Grill it was important that we maintain the quality of both our brand and that of the restaurant’s, while ensuring that anyone who wants to enjoy the Shula’s experience has the opportunity to do so.”


The Roanoke restaurant marks the tenth Shula’s 347 Grill in the portfolio of 33 restaurants across four brands.  Shula’s 347 Grill is located at 2801 Hershberger Road. The 176-seat restaurant will be open seven days a week for lunch and dinner.


For more information about the Roanoke opening of Shula’s 347 Grill, news about the restaurant, and details about the upcoming grand opening, visit or, become a fan at, or follow the restaurant at

# # #


About The Sheraton Roanoke Hotel & Conference Center

Surrounded by the majestic Blue Ridge Mountains, the Sheraton Roanoke Hotel & Conference Center’s recent renovations include a stunning new lobby, redesigned guest rooms, updated meeting space, and top-to-bottom contemporary upgrades. The hotel has 320 renovated rooms and suites, featuring the new Sheraton Sweet Sleeper™ Beds and in-room coffee by Starbucks. Its17,000 square feet of flexible meeting space provides ample opportunity to gather a group of any size for any purpose. With the latest in audio-visual equipment, the ballroom and other spaces are ideal for small groups, weddings, and conferences for up to 700 attendees.


About Stonebridge Companies

Founded in 1991 by Navin C. Dimond, Stonebridge Companies is a privately owned, innovative hotel management company headquartered near Denver, Colorado. Currently, Stonebridge Companies operates 43 hotels comprising approximately 6,500 guest rooms in Alaska, Arizona, California, Colorado, Nevada, Utah, Virginia and Washington. The diverse portfolio includes select-service, extended stay, mid-scale and full-service hotels in primary and secondary markets.